diff --git a/markup/email.py b/markup/email.py
index 0648c6f..7a7e383 100644
--- a/markup/email.py
+++ b/markup/email.py
@@ -47,6 +47,7 @@ ProCatalog Markup Bot
 def reply(frm, subj, xls_path, pdf_path):
     msg = EmailMessage()
     msg.set_content(body_ok)
+    subj = f'Re: {subj}'
 
     with open(xls_path, 'rb') as fp:
         msg.add_attachment(fp.read(),
@@ -66,23 +67,28 @@ def reply(frm, subj, xls_path, pdf_path):
 def reply_missing(frm, subj):
     msg = EmailMessage()
     msg.set_content(body_missing)
+    subj = f'Re: {subj}'
     send(frm, subj, msg)
 
 
 def reply_no_matches(frm, subj):
     msg = EmailMessage()
     msg.set_content(body_no_matches)
+    subj = f'Re: {subj}'
     send(frm, subj, msg)
 
 
+def send_error_email(subj, einfo):
+    msg = EmailMessage()
+    msg.set_content(einfo)
+    send('error@procatalog.io', subj, msg)
+
+
 def send(frm, subj, msg):
     msg['From'] = 'Keen ProCatalog Markup Bot <support@procatalog.io>'
     msg['To'] = frm
     msg['Bcc'] = 'alx-markup@procatalog.io'
-
-    subj = f'Re: {subj}'
     msg['Subject'] = Header(subj).encode()
-
     msg['Message-ID'] = msgid()
     msg['Date'] = formatdate()