diff --git a/mu4e/mu4e-view.el b/mu4e/mu4e-view.el
index a1af902c..19d1772d 100644
--- a/mu4e/mu4e-view.el
+++ b/mu4e/mu4e-view.el
@@ -338,15 +338,15 @@ article-mode."
         (when (or embedded (not (mu4e~view-mark-as-read-maybe msg)))
 	  (erase-buffer)
 	  (mu4e~delete-all-overlays)
-	  (mu4e-view-mode)
-	  (insert (mu4e-view-message-text msg))
+          (insert (mu4e-view-message-text msg))
 	  (goto-char (point-min))
 	  (mu4e~fontify-cited)
 	  (mu4e~fontify-signature)
 	  (mu4e~view-make-urls-clickable)
 	  (mu4e~view-show-images-maybe msg)
 	  (when embedded (local-set-key "q" 'kill-buffer-and-window))
-	  (when (not embedded) (setq mu4e~view-msg msg))))
+	  (when (not embedded) (setq mu4e~view-msg msg))
+	  (mu4e-view-mode)))
       (switch-to-buffer buf))))
 
 (defun mu4e~view-gnus (msg)