diff --git a/mu4e/mu4e-view.el b/mu4e/mu4e-view.el
index 7f5492a2..32db3b62 100644
--- a/mu4e/mu4e-view.el
+++ b/mu4e/mu4e-view.el
@@ -370,10 +370,10 @@ article-mode."
       (mm-enable-multibyte)
       (article-de-base64-unreadable)
       (article-de-quoted-unreadable)
+      (run-hooks 'gnus-article-decode-hook)
       (gnus-article-prepare-display)
       (mu4e-view-mode)
       (setq mu4e~view-msg msg)
-      (run-hooks 'gnus-article-decode-hook)
       (setq gnus-article-decoded-p gnus-article-decode-hook)
       (set-buffer-modified-p nil)
       (read-only-mode))))